You only have two choices for marketing a small business
That’s right. You only have two choices on how you handle your marketing.
- You can do it yourself, or with some of your staff
- You can outsource your marketing to someone else
There’s a real decision to be made between the two choices.
You can take it on yourself or assign it to one of your employees. That doesn’t increase your expenses, but what are you really doing? You and your employees are already burdened with current responsibilities and an individual’s knowledge or success in marketing is based on their experience. Do you really have the time to commit to the needed marketing efforts?
And what is the risk of assigning the marketing role to one of your employees? Your success with that option will depend on your employee’s marketing knowledge and experience. If you haven’t done any discussions, training, and planning, it’s not likely they will understand what needs to be done. Marketing will normally take more time than you anticipate and any other job responsibilities for that employee will begin to suffer.
Or you can outsource your marketing efforts. A somewhat scary notion for many business owners. This is not an option to pay for the proverbial “magic marketing bullet” that will immediately create tremendous success (or so the offer states). What I am suggesting is a partnership with marketing professionals who will work to understand your business, produce marketing content for you, ensure successful online delivery, and seek your approval along the way. This type of successful marketing partnership is what can grow your business profitably without sapping the time and energy of you or your current staff.
So how do you even determine what needs to get done? That is a simpler question to answer. Oswald & Others Marketing Group can show you what others see about your business through our intelligent and innovative Snapshot Report, which lets you take a deeper dive into how your business appears online, and how that impression can be improved. It’s simple, succinct and, sometimes, surprising!
The Snapshot Report will help you discover how well your business is dealing with business listings on the internet, your website design, social marketing, reputation management, your customers’ voice, and how you stack up to your competitors.
Once you have reviewed your current online status you will be able to better assess what really needs to happen to be found online, be more successful in meeting customer needs, and ultimately increase the profitability for your company.
An easy way to get started is by requesting a complimentary Snapshot Report on your business here. Once the report is run, we can set up a brief online meeting to review how well your business is positioned online. Request your report today or find out more about Oswald & Others Marketing Group at www.oswaldandothers.com.
