You only have two choices for marketing a small business That’s right. You only have two choices on how you handle your marketing. You can do it yourself, or with some of your staff You can outsource your marketing to someone else There’s a real decision to be made between the two choices. You can take it on yourself or assign it to one of your employees. That doesn’t increase your expenses, but what are you really doing? You and your employees are already burdened with current responsibilities and an individual’s knowledge or [...]

Is your business online? Or, more importantly, can your customers find you online? When you consider online marketing for your business the options are overwhelming. You may already have a website… maybe not. Are you actively posting content to social media? Do you spend money with online advertising? Are your customers taking about you online, or do you even know if they are? How do you your marketing efforts compare to your competitor’s? Most small to mid-size businesses struggle to create an online presence and do it successfully. Business owners are routinely [...]